The second I saw this red dress on my favorite Scandi fashion journalist, Josephine Aarkrogh, I knew I had to have it. I was willing to pay top dollar for the divinely draped specimen. Imagine my surprise, then, when I learned that it was actually from H&M and clocks in at $99. I could’ve sworn it was quadruple the price.
The dress is part of the H&M Studio Holiday Capsule, which is chock-full of fun pieces for the festive season. “Timeless dressing and an enduring sense of sophistication define the [capsule collection],” Ann-Sofie Johansson, head of design womenswear at H&M, said in a press release. “We wanted to play around with corsetry, but also revitalize favorite styles like the bias-cut slip dress and the sculptural blazer, all in enduring fabrics that age beautifully and will delight and excite for years to come.” Scroll down to shop my favorite red dress from H&M.