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  • These Celebs Show Us the Best Hairstyles for Women Over 50

    These Celebs Show Us the Best Hairstyles for Women Over 50

    At Who What Wear, we believe that age is just a number. While there might be a societal rule book for choosing an “age-appropriate” hairstyle as you move from decade to decade, we’re here to tell you that you can wear your hair however you damn want. You might have tried a number of different […] More

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  • These Are the 19 Best Eye-Shadow Palettes for Beginners

    These Are the 19 Best Eye-Shadow Palettes for Beginners

    Experimenting with makeup is an age-old pastime for me. Even though my mom didn’t allow me to wear foundation, concealer, or any makeup that covered my skin until I was legally an adult, I always found a way to experiment with makeup with eye shadow. Growing up in the ’90s and 2000s, I mostly adorned […] More

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  • Victoria Beckham Revealed Her Beauty Staples to Violet Grey

    Victoria Beckham Revealed Her Beauty Staples to Violet Grey

    Name someone chicer than Victoria Beckham—I’ll wait. Not only is the star always dressed to the nines, but her beauty looks are also positively divine. Who wouldn’t want to take her iconic smoky eye and nude lip for a spin? She’s also the founder of eponymous beauty and fashion labels, which are filled with luxe, […] More

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  • These 18 High-Waisted Skinny Jeans Have the Best Reviews

    These 18 High-Waisted Skinny Jeans Have the Best Reviews

    The search for the best high-waisted skinny jeans officially ends here. We’ve found the top styles on the internet that are super comfortable and insanely flattering—most are made of stretchy, slimming fabric that won’t stretch out after the first, second, or third wear (or wash). What’s more, our picks have rave reviews and won’t burn a hole […] More

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  • 25 Low-Maintenance Medium-Length Haircuts I'm Screenshotting

    25 Low-Maintenance Medium-Length Haircuts I’m Screenshotting

    When you’re thinking about getting a new haircut, and particularly if you’re looking for low-maintenance, medium-length haircuts, it can be hard to know where to start. Whether your hair is currently short, medium or long, switching up your look can be so exciting, but it can also leave you feeling overwhelmed with the choices or unsure of which style to commit […] More

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  • 28 Best Products for Wavy Hair, According to Hairstylists

    28 Best Products for Wavy Hair, According to Hairstylists

    The main takeaway here is you don’t want your hair to dry out. “Curly, coily, and wavy hair types often have more frizz compared to straight hair—these hair types tend to be drier in nature, so hydration is important while [you’re] also making sure the products aren’t weighing down the hair,” says Leo Izquierdo, co-founder […] More

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  • The Best Nail Trends Around the World in 2022

    The Best Nail Trends Around the World in 2022

    Although England’s weather is known to be gloomy and unpredictable at times, the London nail forecast is looking extra sunny this year. “There are an array of bold brights and muted pastel colors during the summer months,” says London-based celebrity nail artist, Sabrina Gayle. “2022 has brought an amazing use of 3D embellishment and textured […] More

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  • This $20 Jelly-Like Serum Gave Me Plump and Bouncy Skin

    This $20 Jelly-Like Serum Gave Me Plump and Bouncy Skin

    Photo: Versed This serum contains a mix of super hydrating ingredients, including hyaluronic acid, polyglutamic acid, and snow mushroom extract.  By now, we’re probably all familiar with hyaluronic acid. It’s a powerful humectant, which means it attracts (and holds) water in the skin, replenishing cell hydration. While very different than hyaluronic acid, polyglutamic acid serves […] More

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  • This Hair Color Graced the Roots of Every Celeb—I Tried It

    This Hair Color Graced the Roots of Every Celeb—I Tried It

    For over two years, I made biweekly trips to the nail salon to put a shiny coat of red on each of my fingertips. I thought to myself that I wouldn’t be caught dead without this part of my signature style. Then one day, completely out of the blue, pink suddenly appealed to me. My friends were […] More

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  • 17 Best Hair Primers for a Long-Lasting Style

    17 Best Hair Primers for a Long-Lasting Style

    Celebrity stylist Christin Brown, who specializes in curly and textured hair, likes to apply hair primers on dry hair, making sure to fully saturate the hair. And since most primers are sprays, Quinlan recommends making sure you aren’t just spraying the top layer of your hair. She suggests flipping your head upside down and splitting […] More

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  • The Wolf Cut Is Trending—5 Styling Tips to Do It Right

    The Wolf Cut Is Trending—5 Styling Tips to Do It Right

    It’s no secret that historically, beauty’s most influential trends—no matter how polarizing—have a knack for pulling a well-timed reappearing act. Crimped waves, ’90s supermodel eye makeup, Y2K anything and everything, even—hold your gasp—thin eyebrows. However, more than any other category, *hair* seems to be the most cyclical. Case in point: mullets, shags, and the very […] More

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  • 12 Best Makeup Remover Wipes That Have Skincare Benefits

    12 Best Makeup Remover Wipes That Have Skincare Benefits

    I used to be all about makeup-remover wipes—they were so convenient! Just one wipe could quickly erase all the makeup off my face, and I was ready for bedtime. But recently, I’ve limited my use and stuck to liquid makeup removers and cleansing balms. There are a couple of reasons for that. First of all, […] More

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