I spent 36 hours in Aspen and experienced a glimpse of what makes the one-of-a-kind mountain town a must-visit destination for celebs and winter sports enthusiasts alike. It’s a ski town unlike any I’ve visited with fashion at the center of it and the allure is instantly palpable. Unparalleled skiing. A distinct local culture. A Western-inspired sense of style that combines luxe ski attire with custom Kemo Sabe cowboy hats. Incredible shopping at local insider spots and designer brands, including the newly opened Fusalp boutique.
Founded in the French Alps in 1952, Fusalp is a heritage alpine brand known for its iconic skiwear that blends nostalgic design with cutting-edge technical fabrics. Design elements from the ’60, ’70s, and ’80s including archival prints and silhouettes are central to the skiwear and designed in modern performance fabrics, blurring the lines between style and function. I got the chance to visit the just-opened Fusalp store and test-drove a range of designs to take me from skiing to après ski. Scroll on to see my Aspen outfits.