Watches are traditionally a male-dominated space, but we’ve seen women carving out a bigger presence in it—both from an expert POV and a shopping standpoint. On social media, specifically, we’re seeing a new wave of experts who are educating their audiences on the world of watches and carving out a new generation of collectors. Among them, Brynn Wallner of Dimepiece and Trang Trinh of Girls O’Clock, whose content is a blend of educational and entertaining, and makes the watch world a fun, less-intimidating place to enter. As Waller puts it, “with social media, anyone can talk about it and there’s no gatekeeping, so if you use the tool correctly, then you get your voice heard and it has the power to impact the entire industry.”
Wallner got her start in the watch world after she was laid off from Sotheby’s in 2020, and set the tone for the new direction of women in the watch world. “To me, what I was doing wasn’t all that groundbreaking—it was mostly just identifying watches that celebrities wore, but with my tone and my point of view and the people that I was covering,” Wallner explains. “Scary Spice to Bella Hadid to Princess Diana—all of these women with great style and I injected my personal sense of humor into it.” Trinh, too, approached the luxury watch space in a less traditional way. “I began Girls O’Clock with two missions: to be a resource for women who don’t know where to begin in the world of watches, and to amplify the dialogue on why women are interested in watches and the styles they lust after,” Trinh shares, “all of which I hope I accomplish with a bit of fun!” Each of their approaches has resonated in a major way and has translated to a new generation of watch enthusiasts and collectors.
Curious to know more about where the watch world is headed in 2024, I consulted Wallner and Trinh to weigh in. Ahead, the hot watch trends and styles to own.