The 8 Makeup Brands Beauty Editors Can’t Stop Using


Merit Beauty, founded by Katherine Power, seamlessly combines clean ingredients, fuss-free application, and stunning results in a range of products that prioritize the health of your skin. The brand embraces modern minimalism, impossible-to-mess up products, and a well-edited makeup routine. Among the cult favorites from Merit are their Flush Balm Cream Blush, Minimalist Perfecting Complexion Foundation and Concealer Stick, Signature Lip Lightweight Lipstick, and the Bronze Balm Sheer Sculpting Bronzer.

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