Designers imbued romance into the runways with pieces that reinterpreted traditionally feminine shapes, colors, and materials. “Organza, lace, intricate ruffles, and 3D florals all came together to create a new, undone way of dressing that wasn’t overly girly. Instead, designers injected a modern refinement into these ethereal pieces,” Libby Page reports. “It was the balance of modernity and feminine craftsmanship that made this trend so new.”
This trend played out in the S/S 24 collections in a variety of ways, but Net-a-Porter is investing in the trend most heavily with styles ranging from lingerie-inspired dresses, sheer and sequin skirts, and pastels. In fact, Net-a-Porter saw a +125% increase in searches for “pastel dresses” since fashion month compared to previous months—a clear sign that there is an appetite for soft shades that go beyond the runways. The reinvention of Carven under Louise Trotter is particularly noteworthy in this space and a brand to watch.