“I wanted to create a collection that was approachable and going to last beyond just the holiday season. Oftentimes when we’re thinking of holiday parties, dinners, [and] things like that, we tend to just buy a piece for that one occasion, and it’s so hard to mix and match throughout the rest of the year,” Song explained during an interview with Who What Wear. As a longtime lover of the brand, Song’s intention was to infuse her own personal style with that of the brand, leading to a perfect mix of the heritage staple pieces that Madewell is known for along with subtle nods to Song’s tried-and-true outfit combinations, favorite colors, and memorable fashion-week outfits.
The collection is exactly what comes to mind when I think of Song’s signature cool-girl style. Faux-leather pants, metallic miniskirts, and comfortable yet chic two-piece purple sets all make their presence known.
Collaborations of this caliber, especially when creative teams live far from each other, can be a challenge. Song and her fashion label, Song of Style, are based in L.A., and the Madewell team is in New York, but despite the distance, endless Zoom calls, and dozens of fabric samples sent back and forth, Song can’t help but gush about how seamless the process was. “I’ve worked with them for so long. I am the Madewell customer. It was all so natural,” she said.