If you happen to be dialed in to the beauty industry, chances are you’ve come across the haircare brand Mielle Organics on TikTok or Instagram. Founder and CEO Monique Rodriguez launched Mielle in 2014 with a single product, the Mint Almond Oil. Just a year later, the product sold out in a staggering 95 Sally Beauty stores. Today, Mielle boasts an impressive range of 10 collections, each designed to address specific haircare needs. Its products can be found on the shelves of over 100,000 stores, making it a household name in the beauty industry.
It was Rodriguez’s passion for crafting high-quality, natural products that resonated with consumers, fostering an overwhelming response and building a loyal following. After facing a tragic life event, Rodriguez found solace in her love for beauty products and the science behind them. She decided to channel her energies into experimenting with hair product formulations, often concocting mixtures in her own kitchen. To share her personal haircare journey and educate others about the benefits of certain ingredients, she turned to social media. Rodriguez’s authentic and informative content quickly gained traction, attracting a dedicated following of beauty enthusiasts. Her followers soon began encouraging her to transform her homemade haircare creations into marketable products. Thus Mielle was born.