One of my favorite things to brag about when I mention this product is just how clean it is. It’s made out of ingredients that you can see and feel that are also high performance. I asked the founder, Devanshi Garg, how this product came to be, and she told me everything.
“Cleansers are the first step in our skincare routines. I believe they can either set us up for a great skincare journey or potentially take us back a couple of steps, which we then must make up for. In spite of being ‘the most used category’ of any skincare product and one used by the largest range of skincare customers, ranging from least sophisticated to the most, cleansers and face washes are overlooked by brands and consumers alike,” she said. “Personally, I found that a lot of cleansers were either irritating my skin from fragrance, sulfates, or a high pH, or they were doing nothing. I was inspired to create a cleanser where one can see and feel a difference immediately—a product packed with such beautiful, high-performance ingredients [that] it becomes just as important to someone’s regimen as a good serum or moisturizer that they love.”