Reviewed By Editors: Viral TikTok Brand Beauty of Joseon


If you’ve read any of my other writing, you’d know that I’m a big K-beauty fan. There are some really great K-beauty products out there for irritation- and acne-prone skin, and one of my absolute favorite brands is Beauty of Joseon. I first fell in love with the brand when (like many others) I discovered its viral sunscreen on TikTok and it has become a staple in my routine ever since. The formula is so creamy, lightweight, hydrating, and most importantly, didn’t cause new breakouts for me. Naturally, that led me to want to try a slew of other things from the brand and let me tell you, they did not disappoint. I gave a handful of Beauty of Joseon’s best offerings a whirl for a month. For all my thoughts on the brand, keep on scrolling. I’m breaking it all down ahead.

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Allison Ho


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