Livvy is living large as Nautica’s latest spokesmodel.
Superstar Louisiana State University gymnast Olivia Dunne just became even more recognizable as the face of Nautica’s new spring 2024 women’s collection.
Livvy Dunne appears in the campaign wearing minimalist-meets-preppy sportswear and swimwear, a fusion between Nautica’s heritage and Dunne’s sporting pursuits as a decorated collegiate athlete.
“I am thrilled to be joining the Nautica family. It’s a brand that I have been a fan of since I was a child. Nautica perfectly aligns with my lifestyle because it values confidence, versatility and style,” Dunne said.
Dunne graced the pages of the Sports Illustrated Swimsuit Issue last year, and also joined the Maxim Hot 100 for the first time.
The All-American gymnast is already estimated to rake in about $3.5 million from NIL (Name, Image and Likeness) deals, placing her in the top five of all college athletes (alongside Bronny James and Shedeur Sanders, for reference).
She’s also a social media phenom who boasts nearly 8 million TikTok followers and nearly 5 million Instagram followers.
“Livvy’s dedication to her craft and ability to inspire millions aligns perfectly with Nautica women’s sportswear, a line designed for women who are active, confident and embrace a lifestyle that seamlessly merges fashion with performance,” said Stefani Fleurant, the senior vice president of marketing – lifestyle at Nautica’s owner, Authentic Brands Group.
Dunne herself even nodded to the momentous occasion on Instagram earlier this week, celebrating the partnership and calling out her appearance on a towering Times Square advertisement.
Dunne sports Nautica’s signature navy stripes, light wash denim, logo tees and a colorblocked navy-and-white jacket as part of the campaign, and Nautica noted on social media that “off duty style never looked so good.”