It’s True—the Pale Blue Colour Trend Is Fashion’s New Favourite

After a season of styling rich and opulent tones, the arrival of spring calls for a fresh palette that better illustrates the mood of the brighter months. Having fixated on ruby red and deep merlot shades all winter long, this season the fashion set are reaching for a fresh new shade that cuts through the heavy tones that dominated at the beginning of 2024.

Quickly becoming a firm favourite in style circles, the pale blue colour trend is asserting itself as the one to know right now. Having peppered countless designer collections including Stella McCartney and Fendi during the S/S 24 runway shows, now that spring is officially here, the colour is taking over IRL.

These runway looks weren’t the anomaly, as detailed in our spring/summer 2024 fashion trends report, fashion search engine Tagwalk noted that light blue were up 19% from spring/summer last year, with 54% more blue looks featuring in the most prevalent designer collections in each city.

Model on the Stella McCartney runway styles a baby blue suit.

Having done its time on the runway and quickly crept onto the chicest corners of social media, it’s only natural that now the pale blue colour trend has worked its way onto the shopping circuit. Cropping up in the from of elegant shoes, floaty dresses and chic knits, the colour is coming for all of our favourite items this season.

Influencer styles a baby blue dress with brown boots.

Ideal for a summer full of weddings, the tone is works well for wedding guest styling—just steer clear of very light blues that may photograph more white than you might intend. Wearing well with bright reds, oranges and pinks, as well as with a more muted creams and whites, you’ll find that the pale blue is far easier to style than you might have initially thought.