It’s not every day that a new fashion campaign captures our attention (admittedly, we see a lot), but lately Louis Vuitton has us on high alert. Recently the French luxury brand debuted its spring 2024 men’s collection co-designed with Tyler, the Creator, and its retro-preppy pieces are worth a closer look.
The collection includes a bit of everything, from outerwear to footwear, leather accessories, and playful “Craggy” monogram and green Damier patterns. It’s a delightful mix of Tyler, the Creator’s signature preppy style, and artistic director Pharrell Williams’s dandy dressing sensibilities. And, perhaps most exciting of all, it features five new bag shapes: an Envelope Messenger, an Envelope WW and an Envelope Pouch, as well as a Rush Bumbag and a dog-shaped strap bag.
“My main focus was making things I would wear all the time,” Tyler, the Creator, shared in a press release. “I dress the same in a meeting as I do a performance or grocery store trip, so hand drawing the monogram felt like the perfect balance to me.”
Williams concurred, noting the many elements specific to Tyler built into these pieces. and “It’s been inspiring to see him hone in on his craft and collaborate with him for this Spring collection.”
Scroll on to check out pieces from Louis Vuitton’s latest menswear offerings—many can be purchased online, but some are only available in stores—and don’t miss the playful lookbook!
Shop Louis Vuitton’s New Spring Capsule Collection
Louis Vuitton
Cotton Aviator Jacket With Monogram Fleece Collar
A combination of sturdy cotton and soft fleece makes this aviator jacket ideal for spring’s unpredictable weather patterns.
Louis Vuitton
LV Trainer Sneaker
Yes, the LV sneaker comes in several colors, but we’re partial to this pretty blue on blue.
Louis Vuitton
Printed Monogram Windbreaker
This playful windbreaker is making me look forward to rainy days.
Louis Vuitton
Cable-Knit Wool And Mohair V-Neck Pullover
Quality cable knit never goes out of style.