Despite the fact that most of our editors are based in New York or L.A., we spent a lot of time writing about French, British, and Scandinavian fashion. When our photo editor shares the street style images from London, Paris, and Copenhagen Fashion Weeks, I’m quick to save a plethora of images to my Pinterest boards. While we’ve covered the fashion set plenty, I thought I would round up the standout French, Scandinavian, and British brands everyone “in the know” is wearing to help those looking to add new brands to their radar.
The list of brands includes quintessential Parisian brands like Sézane and Rouje to more minimalist and refined labels like By Malene Birger and Me+Em. If you want to be in the know, keep scrolling. The European brands below are not ones you want to miss out on.