I knew Zara moved fast when it came to trends, but I never knew it moved this fast. After scrolling through the Spanish fashion brand’s latest arrivals, opening what could possibly have amounted to 100 tabs in my browser, I noticed something. The selection wasn’t touching on trends from this year, but rather, the retailer’s virtual shelves were already fully stocked with all of the trends we’ve been predicting to make it big next year. Apparently, the next 10 days don’t matter. At Zara, it’s already 2024.
In the same manner that we do, clearly Zara’s design team has been busy studying the chicest moments from the runways and scouring the social feeds of fashion’s best trend predictors to get ahead on the trends that are to come post–New Year’s Eve. And while I’m all for living in the moment, in this case, I’m not mad about the head start I can now get on my 2024 wardrobe at a price that’s hard to beat. Scroll down to get to grips with next year’s biggest trends, all of which are currently in stock and ready to shop at Zara.