When I think of winter fashion, my first thought often goes to well-dressed people gravitating toward warm neutrals among a sea of everyone else wearing boring black coats. As the fashion crowd dons their neutrals, it becomes clear that color isn’t something that I initially associate with winter. In the rush to feel as warm as possible, comfort comes first, and that occasionally means that the concept of wearing color goes out the window.
I’m on a mission to make things different this year by adopting some bright and fun colors. I did a lot of scrolling to discover the best color schemes from the fall 2023 runways and also snuck in some options that ruled the spring 2024 runways for early adopters, and these common themes must be noted. Below, find the five winter color trends every fashion person will be wearing into 2024.