12 Autumn/Winter Beauty Trends We’re Going To See Everywhere


With fashion month wrapped up, there’s a lot of unpack on the beauty trends front. The autumn/winter 2024 season brought an entirely different beauty mood from those we’ve seen prior. After a long stint of “no makeup” makeup and minimalist hair, the autumn/winter 2024 beauty trends delivered makeup moments that made us gasp out loud and chic, wearable hair looks that we’re planning on copying immediately. As beauty editors, it’s a breath of fresh air to see the buzz of creativity backstage as the key makeup artists and hairstylists shape the beauty trends, moods and the inevitable influx of aesthetics to come on social media for the season ahead.

It seems the UK beauty industry is ready to welcome in this experimentation with open arms, too. According to the British Beauty Council’s latest Value Of Beauty Report, we spent a staggering £2.7 billion on cosmetic products in 2022, and our love for expressing ourselves through makeup and hair shows no signs of slowing down as we head into the decade. Backstage at fashion week, we saw everything from bright raspberry pink eyeshadow to statement wet-look hair. And while these might sound like bold looks to wear day-to-day, they are surprisingly very wearable.